"This campaign is entirely consumer-driven, from submissions to voting, and we designed it specifically to reflect the fun and sexy lifestyle shared by Playboy fans and mobile consumers,” says Edward Lang, Senior Vice-President and General Manager, Mobile and International Online, Playboy Enterprises. “We look forward to crowning our first winner on April 2 in Las Vegas, home of the Playboy Club, as well as the site of the CTIA Wireless Association Convention."
The voting ends on March 15, but the 10 finalists will be decided until March 31, after that they will be brought at Las Vegas, where Playboy Mobile will crown the winner at the VIP celebration in Hugh Hefner Sky Villa.
Guys are invited to view the participants at www.mspbm.com and expected to vote for free on their mobile phones via wap.playboy.com, by entering the ID of your favorite hottie to 67000 code.
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